The history of Star Wars is a history of branded marketing, synergy, and product tie-ins: George Lucas’s epic franchise captured imaginations because it was downright ubiquitous—on bedsheets and action figures and "C-3P0’s" cereal. So when you find yourself overwhelmed by the forthcoming tsunami of Star Wars branded crap about to hit shelves in every part of your local supermarket, don’t go blaming the fact that the property was purchased by Disney—the idea of Boba Fett’s mask on a bottle of Italian Sweet Cream CoffeeMates is in Star Wars DNA.
Continue reading here: www.fastcocreate.com/sure-why-not-star-wars-gets-in-the-soup-game-with-campbells-cans
No comments:
Post a Comment